CASE Study
Proving value for medical technology start-up
Client
Mondopoint: A healthcare, technology startup
Challenge
Mondopoint, an early-stage healthcare startup with multimillion-dollar seed funding, needed a strategic go-to-market (GTM) plan to launch their flagship product—a SaaS platform that measures the clinical performance of medical devices and provides real-time insights to improve patient outcomes.
My Role
Strategic Marketing Consultant (7-Year Engagement)
I collaborated directly with the CEO and CIO to research, design, and execute a multi-phase GTM strategy, providing full-service support from planning to implementation.
What I Delivered
- In-depth market analysis and competitive landscape
- Target market definition and segmentation
- Development of value proposition and core messaging
- Creation of marketing strategy, roadmap, and execution plan
- Oversight of website development and user experience
- Launch of public relations, owned media, and paid campaigns
Results
- Secured contracts with several medical device manufacturers
- Closed a strategic partnership with Medtronic, LLC
- Launched a successful pilot with Hartford HealthCare, a leading healthcare system
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